Kuyichi x De Rode Winkel

Editorial photography for Kuyichi & De Rode Winkel’s ‘Utregse Jeans’. A sustainable jeans partly created out of recycled post-consumer denims worn in Utrecht by Utrecht-based sustainable denim pioneer Kuyichi and experienced denim expert De Rode Winkel. Including many design details referring to the city of Utrecht, both in the jeans and in the photography, as a true hommage to Utrecht as a city.

www.kuyichi.com & www.derodewinkel.nl